Topgolf is partnering with Switzerland-based Greenreb Ltd. to bring its golf-entertainment concept to central Europe.
Dallas-based Topgolf is taking its golf entertainment concept to Europe, with a franchise deal that will lead to new venues in Germany, Switzerland, Italy and Austria. The agreement between Topgolf Entertainment Group and Swiss-based Greenreb Ltd. includes multiple openings in central Europe over the next several years. Each location is expected to add about 350 jobs.
Topgolf then operated 56 venues worldwide, including 52 in the U.S., three in the United Kingdom and one in Australia, with additional venues planned in the U.S. and U.K. as well as Mexico, Dubai and Canada.
Its new European development partner is led by CEO David Speiser and CFO Eric Grob. Speiser, a former McKinsey & Co. partner, is an entertainment and marketing entrepreneur; Grob founded several companies, including a Swiss-based real estate development firm.