Topgolf and franchise partner sign on to open venues in Germany, Switzerland, Italy and Austria.
DALLAS, Aug. 29, 2019 — Topgolf Entertainment Group, a global sports and entertainment community, continues its global expansion by entering into a franchise agreement with Switzerland-based Greenreb, Ltd. As a result of this partnership, Topgolf will open venues in Germany, Switzerland, Italy and Austria.
We are thrilled to be partnering with Greenreb to bring the Topgolf experience to central Europe. We look forward to working with the talented team at Greenreb to introduce Topgolf's special blend of technology and entertainment.Dolf Berle, CEO, Topgolf
The agreement includes multiple venues to be opened in central Europe over the next several years, adding an average of 350 or more new jobs per venue. Greenreb is led by CEO David Speiser and CFO Eric Grob, who both have operating expertise in the territory. Speiser, a former partner at McKinsey & Company, has an in-depth background as an entrepreneur in entertainment and marketing; Grob brings substantial financial and real-estate expertise from several companies he founded, including a Swiss-based real estate development firm.
We are very excited to establish Topgolf in central Europe and bring this unique experience to our guests. The team at Topgolf has an impressive track record in innovation and building a strong global brand.David Speiser, CEO, Greenreb
The news marks the first major expansion into the region for Topgolf. At the time, Topgolf operated 56 venues worldwide — 52 in the U.S., three in the United Kingdom and one in Australia — with plans underway for additional U.S. and U.K. markets, as well as Mexico, Dubai and Canada. At Topgolf venues, guests play point-scoring games using microchipped balls that instantly show performance data on a screen in the bay, while enjoying a chef-driven menu, drinks, big-screen TVs, private event spaces and music.